Oroville wants to be Sriracha's new home

Apr 23, 2014 7:31 PM

In the past 24 hours, there's been quite of buzz about the prospect of Southern California's Sriracha company coming to the North State.

In the midst of an ongoing battle with the city of Irwindale, Sriracha has received offers from at least 10 states to leave California for good, to escape strict regulations.

A North State city is standing up to states like Texas, saying, "We'll mess with you."

“Bring it on Texas, bring it on,” says Claudia Knaus, Oroville Chamber of Commerce’s President.

Oroville has some choice words for Texas as they try and steal Southern California-based Sriracha from California.

But Oroville would like to have a word with Sriracha's top dog, David Tran.

“Texas is courting them, many other places outside of California are courting them,” said Oroville Economic Alliance Director Michael Glaze. “And the message we're sending to David Tran, the CEO of that company, is how about us coming down and taking a look at Sriracha and how about you coming up and taking a look at Oroville.”

But that hot prospect, said Glaze, is entirely up to Tran.

The Oroville Economic Alliance just started their courtship, with plans to fire off an official letter to Tran this week.

Regardless, the Alliance is spicing up their pitch from the norm, posting a picture of a Sriracha hot sauce bottle water-skiing on Lake Oroville.

“Having the cheapest water in the nation would certainly benefit a company that's water dependent,” said Glaze. “We know that their primary ingredients are hot peppers. We have abundant agricultural areas to grow anything that he might need from the peppers to any seasonings that would go into that.”

Oroville's Chamber of Commerce Director also brought up the abundance of resources when talking about a potential hot sauce, North State relationship.

“They don't have much land in Texas, we've got a lot of land here,” Knaus said. “They don't have any water in Texas, we've got tons here.”

Knaus said there’s room to drive.

“I mean the highways that come here are easy, they're not crowded.”

She also said there’s room to breathe free, which is important considering that's been the concern for Sriracha's neighbors down south.

Glaze mentioned the south side of Oroville, possibly on airport land, as an option for Sriracha.

“Why not come here, reduce your costs, and increase your profit margin?” Glaze said.

“We're in the center of a labor force that ranges from Grass Valley, to Marysville, to Yuba City to Colusa, to Orland to Willows, to Chico to Paradise. We can pull people who need jobs, want to work and are ready to work from all of those communities with no problem at all,” Glaze added.


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