Ohio college uses infomercials to prod students

Oct 26, 2014 10:34 AM by News Staff

AKRON, Ohio (AP) - A university in northeast Ohio is trying humorous, infomercial-style videos to push students to graduate on time.

The Finish In Time, or F.I.T., effort at the University of Akron urges students to take at least 15 credit hours per semester. The emailed videos show co-hosts dancing awkwardly and touting side effects such as "more cash in your pocket" and "a craving for an extremely large burrito."

They also get across the benefits of leaving school with less college debt.

The Akron Beacon Journal reports that the school hopes what a marketing official calls the "cheeky, not preachy" approach connects with students.

There are benefits for the school since state funding is linked to six-year graduation rates.

The school's graduation rates have been around 40 percent or below in recent years.

Copyright 2014 The Associated Press. All eights reserved.


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