New owners to bring change for famed California surf contest

Jun 21, 2014 5:45 PM

The new owners of Northern California's storied big wave surf contest say they will overhaul the event in an attempt to broaden interest.

According to the Associated Press, Cartel Management purchased the Mavericks International surf contest earlier this month. Company owner Griffin Guess says a new logo, Facebook page and Web site among other changes will be created for the contest.

Guess says he's trying to line up a major network to broadcast the event.

Each year 24 of the world's best big wave surfers get 24-hour notice when a large swell is rolling toward Half Moon Bay, where the contest takes place. The waves often exceed 30-feet during the competition.

The photograph accompanying this article shows Jeff Clark surfing Mavericks in 2009. Photo is by Doug Acton.


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