New Fisher-Price photo studio seeks ad, packaging diversity

Jan 25, 2015 12:36 PM by News Staff

BUFFALO, N.Y. (AP) - Fisher-Price has been using local kids on its packaging for years, eschewing "professional" models in favor of the babies and toddlers parents trundle in to the toy maker's headquarters in the quaint village of East Aurora, outside Buffalo.

Now Fisher-Price has opened a second studio, in the city itself, to tap into Buffalo's more multi-cultural feel. Company officials say it's making it easier to better reflect the faces in the 150 countries where Fisher-Price toys are sold.

Fisher-Price marketing executive Teresa Gonzalez Ruiz says the company has always featured an array of children but that internal marketers saw a need for even more diversity.

Fisher-Price opened the Buffalo studio in December and plans to use it for about 25 percent of its 4,000 annual shoots.

Copyright 2015 The Associated Press. All rights reserved.


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