Sep 22, 2014 7:06 PM by Brian Johnson
Starting Friday, new Olive Oil standards will take effect for the state of California.
That includes mandatory inspections and labeling for oils that say they are extra virgin or pure.
Jeff Colombini, Chair of the Olive Oil Commission of California, tells Action News Now the big winner here is the consumer, and when the consumer wins, so do the producers of California olive oil.
The standards are aimed at making a name for California olive oil, so its producers can mean what they say, and consumers can get what they pay for.
"We want you to buy from California, said James Boeldt, of Corning's famous Olive Pit. "If you're in California already, why would you be buying from overseas, when you're getting a probably not 100% virgin olive oil product."
Producers of less than 5,000 gallons and importers and distributers outside of California are exempt from the standards.