LAS VEGAS -- When former NBA player and reality-TV star Lamar Odom was found unconscious in Nevada this week, the hardest part of the story for some people to wrap their heads around was this: He was in a brothel. A legal brothel.
Call it Nevada's not-so-secret vice: It is the only state with legal prostitution. It has been selling sex with the blessing of the law for years, even if legislators aren't exactly thrilled about it.
While the law of supply and demand would suggest that Nevada's one-of-a-kind brothels are doing great, the truth is they are struggling to remain relevant.
In a world in which sex is only a smartphone app away, the number of legal bordellos has fallen, and those that remain are trying to reinvent themselves.
Lamar Odom was discovered unresponsive by employees of Dennis Hof's Love Ranch in Crystal, Nevada, on Tuesday after spending several days at the establishment, about 70 miles outside of Las Vegas.
Brothel owner Dennis Hof told ET Odom arrived Saturday night and was "in a great mood." However, Hof claims his spirits seemed to dip on Sunday and that Odom "seemed upset [and] a little somber."
In the wake of Lamar Odom's hospitalization, the former Los Angeles Lakers star'sex Khloe Kardashian is in Las Vegas to be by his side.
Now Khloe Kardashian and the owner of the Love Ranch are sparring over the media frenzy surrounding Odom. Both sides say Kardashian's reps reached out to the brothel owner on Wednesday, asking him not to speak to the press.
Hof says he's troubled by the lack of communication from Kardashian. He says he angrily dismissed their request that she do interviews instead of him.
"I know what happened," Hof said. "I'm the one protecting my business and telling the truth about it."
Kardashian's rep says they politely asked Hoff to respect their privacy.
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