Most shoppers spent the days leading up to Christmas shopping for friends and family. But Christmas is over, and many spent the day after, shopping for themselves. " We had a crew in early this morning, repricing merchandise and getting the store set for the bargains that they're out looking for", said JC Penny Sales Manager Jim Ghiorso.
The day after Christmas, nicknamed Mega Monday, is expected to top the charts with this year's massive shopping days following Black Friday and Friday December 23rd. Shoppers are out if full force, searching for sales marked up to 60 to 70 percent off. " We're supposed to go the opposite direction to go home, going to Orange County, and we came up here 20 miles out of the way so we could get back up here and get the sales", said shopper Robert Katschke. Debby Anderson adds, "I was really surprised, I actually hadn't been in here since I moved back to Chico, and they have some really great stuff, yes I may even end up with another coat I don't need".
And while many are cruising the isles for bargains, others stand in long lines to make their Christmas returns. The National Retail Federation says consumers are expected to bring back 46-billion dollars worth of gifts during the week following Christmas. That's 10 percent of all holiday sales. " In terms of transactions and the traffic we have pretty much everybody on board today", said Ghiorso. Shopper Barbara Anderson adds, " Everybody shows up the day after to make all their exchanges and things".
Gift card recipients eager to cash in plastic for presents are also among the shoppers. Getting their money's worth thanks to blow out prices. "There's all kinds of sales going on in there so I'll be lucky if we get out of here", said Katschke.