Jun 15, 2015 4:12 PM by NBC News
Former Florida Gov. Jeb Bush officially kicked off his presidential campaign on Monday by presenting himself as a problem solver who can broaden the Republican party's appeal.
"Our country is on a very bad course. And the question is: What are we going to do about it?" Bush said. "The question for me is: What am I going to do about it? And I have decided: I am a candidate for president of the United States."
Bush made the announcement near his south Florida home at Miami Dade University in front of a diverse crowd entertained by Spanish-language music before he spoke. Aides say the school's diverse student body shows Bush's willingness to engage with a voters not typically courted by GOP presidential candidates. The announcement was also be featured on Snapchat and heavily promoted on social media in an effort to appeal to younger voters.
The brother of one president and son of another hopes his announcement will help right a campaign that has gone off track in recent weeks. He struggled to answer whether, in hindsight, he would have invaded Iraq as his brother, President George W. Bush, did in 2003. A recent staff shakeup also raised questions about dysfunction in the exploratory phase of a presidential bid that has done little to intimidate others from entering the race.
Ten Republicans have entered the 2016 race so far, and a handful more are likely to do so in the coming weeks. One of those includes Bush's former political protégé, Florida Sen. Marco Rubio, who threatens to undercut Bush's support in the state.
Bush's campaign logo will simply feature his first name and an exclamation point with his last name, which may be a sign of the complicated legacy of his brother's eight years as president. The New York Times reported that neither his brother nor his father, former President George H.W. Bush, would be in attendance on Monday.
Following his announcement, Bush will spend the week campaigning in the early voting states of New Hampshire, Iowa, South Carolina and Nevada.