Dec 8, 2015 7:05 PM by News Staff
A billboard that made national headlines last year because it pictured Santa Claus holding an AR-15 is back in north Chico.
In 2014, the advertisement for Down Range Indoor Training Center was shared around the world, after people claimed juxtaposing a symbol of joy and giving with a weapon is contradictory.
Last year’s sign said "We build AR's for Santa," and gun range owners Steve Dyke and Will Clark say the attention they received was great for business.
With the success of last year’s billboard, it was only a matter of time before gun-toting Santa showed up along Highway 99 this year. The 2015 slogan is paired with the same photo of Santa and reads “You Never Know Who’s Coming Down Your Chimney.”
Two other Down Range signs feature Santa and his AR. One featured three miles north of the gun range, says “Your Christmas Tree is NOT a Gun FREE ZONE.”
2 days ago