Sep 19, 2014 8:24 PM by Debbie Cobb
LOS ANGELES (AP) - The weekend convention opens in Los Angeles and Republicans are looking to put a new face on the party after decades of declining voter registration.
The effort starts with eliminating what leaders say are outdated ideas about what it means to be Republican: older, white and socially conservative.
As part of that effort, the party is kicking off its fall convention Friday by promoting "women of the GOP." Board of Equalization member Michelle Steele introduced the party's highest female nominee in November, controller candidate Ashley Swearengin.
Swearengin, the Fresno mayor who was recruited by party Chairman Jim Brulte to run, is seen as one of the GOP's best hopes this fall.
Gubernatorial candidate Neel Kashkari is expanding on that theme by hosting a "big tent" social event Friday night.
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