Jul 15, 2015 11:36 AM by NBC News
Did Amazon over-hype its "Prime Day" of deals?
Amazon Prime Day, which celebrates the company's 20th birthday, promised that Wednesday would be 24 hours with "more deals than Black Friday," and new discounts added every 10 minutes.
Amazon teased a handful of the deals -- which are exclusive for members of its $99 per year free-shipping Prime program -- like a 32-inch TV for $75 and a Chromebook laptop for $199. Rival Wal-Mart as well as smaller retailers like Newegg responded by planning their own day of discounts.
But hordes of peeved Twitter users felt let down by the deals as of Wednesday morning.
One joke echoing around the social network suggested Prime Day was nothing more than a garage sale for Amazon.
Some would-be shoppers who spied deals that were still available complained of technical issues when trying to make the purchase.
Amazon shook off the criticisms in a statement to NBC News: "Prime Day has been exciting so far ... We have years of experience with these types of events and we stagger the deals to make sure the fun will last through tonight."
Whether or not shoppers agree the deals were "exciting," Prime Day has generated a lot of online chatter.
As of 11 a.m. ET, Twitter users had mentioned the #primeday hashtag more than 32,000 times -- and the social network expects that to increase throughout the day, a press representative said. Facebook did not immediately reply to a request for comment on activity on its network.