FiveStars rewards program takes off in Chico

Oct 7, 2014 6:40 PM by Brian Johnson

Forget stamp cards, because the loyalty program known as FiveStars has made its way to Chico.

About six months ago, a FiveStars rep moved from the company's base in San Francisco to Redding, and soon began introducing FiveStars to Redding, which now has 50 stores on board, and Chico, which now has 70 on board (plus 35,000 cardholders).

"We were looking for a way to add a benefit with keeping it as simple and easy as possible as a business owner, and making it simple and easy for the customers in a way that wasn't going to detract from their experience here, either," said Upper Crust Bakery and Café's Eric Brooks.
So Upper Crust Bakery, which previously had no rewards program, joined FiveStars this summer.

Since then, Upper Crust has already added somewhere between 2,500 and 3,000 customers to their FiveStars rewards program.

Janet Fournier signed up two weeks ago there.
"Yesterday I was over at Tea Bar but my friend bought lunch so she got to use it, not me," said Fournier. "Otherwise I would have used it. Yeah I'll use it around. When I see it I'll use it."

Upper Crust was motivated to join by Powell's Sweet Shoppe, but was pushed more by a local FiveStars rep.
"They've got a pretty aggressive marketing campaign," said Brooks. "Nathan is the gentleman that came in to talk to us about it."

"It's unique that we're in a secondary market like Chico, but it's done really well here," FiveStars' Nathan Mitchell said.
Mitchell, who calls himself a loyalty crusader (FiveStars employees can pick fun titles), says FiveStars was popular in Chico from day one, and not just for restaurants, but retail, too.

"So instead of having 10 punch cards in your wallet, you have this one that even if you don't have it you can still use your phone number and use points," said Urban Laundry's Lydia Torrescano.

"That was then, this is now," Mitchell said, referring to punch cards. "You know, welcome to the 21st century. Now it's just one card."

Mitchell says it costs businesses about two hundred bucks a month to use FiveStars, but is quick to mention the full platform of FiveStars includes more than just rewards.

"We say we turn every transaction into a relationship," said Mitchell. "So that when customers are able to scan their card at that store, the merchant has the customer's name the last time they visited, are they a VIP customer, have they not been to the store in a while and just have that interaction at the point of sale."


Most Popular