When technology entrepreneur Ben Parr was deciding on a place to work on his new book, he found that the Redding area had everything he was looking for.
"I like trying to get outside of the Silicon valley bubble to understand what are the real problems that people are actually looking for and just to have new perspective," said Parr.
Local business owner Rocky Slaughter, who organized a Q&A event with Parr, hopes that this is the direction that Redding is heading in.
"It'll be great to bring these people from outside the area so that maybe they'll come back and vacation, or maybe they'll implement an idea and stay here," said Slaughter.
Parr says that events like the one he participated in are a step in the right direction.
"The key to entrepreneurship is building communities, having like-minded people come together and talk about their struggles and what they've seen and what they're working on, and have it happen more often and change people's mindsets. It's a slow and steady process, but the more that you bring people together around these topics the more that communities change for the better," said Parr.
One of the groups at the forefront of trying to bring Redding forward is Catalyst Young Professionals, who's in charge of putting on TEDx Redding.
TEDx Redding will be taking place on Saturday, September 7 at the Cascade Theatre.