El Rey Theater Re-opening

Jan 26, 2010 7:27 PM

It started out as the original Elks Lodge in the early 1900's, but burnt down. It was rebuilt as a theater in the 40's but was closed in 2005. Now after a year and a half of renovations, the El Rey Theater is ready to give it another run.

New owners Justin Maximov and his partner Eric Hart have restored and remodeled the place. It will offer things, other theaters cannot, like Woodstocks Pizza, Cold Stone ice cream, even beer and wine.

"It is a big and happening thing right now. It's happening in San Francisco, the North West, it's really catching on and we want to bring that to Chico," Maximov said.

Although there have been 150,000 dollars worth of renovations at this theater, Maximov says the ticket to success is community support.

Maximov stated "Every body has got their own theater systems now, that is pretty common place, but to be able to go, rent the whole theater, invite 100 of your friends for your birthday and have the theater to yourself is a pretty cool thing."

The theater will show mostly classic movies, some even at midnight.

"It's amazing how many people have said 'oh my God I used to go there when I was a kid, or 18 having nothing to do at the bars, we would go to the midnight movies and we're so excited for the midnight movies to come back,' so the response to that has been huge," Maximov explained.

Maximov hopes his blending of old and new will keep fans old and young coming back. " I think this is something the community will enjoy for a long, long time."

This friday and saturday is the grand re-opening of the El Rey Theater.

"E.T." will be playing at 7:30 p.m. for five dollars and "Scarface" will be playing at 11:00 p.m. for three dollars.


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