May 26, 2015 3:19 PM by News Staff
A radio station in Denmark was heavily criticized Tuesday after one of its hosts killed a rabbit live on air in a debate about animal rights before later cooking it.
Radio24syv presenter Asger Juhl said he killed 9-month-old Allan by hitting him over the head with a bicycle pump.
The incident, which took place in a studio, was broadcast live on air.
The station explained on its Facebook page that Juhl intended to "stir a debate about the hypocrisy when it comes to perceptions of cruelty towards animals."
It posted a video that it said showed the rabbit being cooked by Juhl in a pot.
The station said: "Danish agriculture is one of the most industrialized in the world...we do not seem to focus much on animal welfare."
"These conditions provoke very few reactions from the consumers," it added.
Advice on killing the animal was provided an animal caretaker at a Danish zoo, the station added.
While some applauded the stunt, most of the online response was angry.
"I hope you rot in Hell for your cheap publicity stunt, designed only to gain audience share," said Logan Anderson, posting on the station's Facebook page.