Cracker Jack replacing toy prize with digital codes for baseball-themed mobile games

Apr 25, 2016 12:35 PM by News Staff

It's the end of era.

The iconic prize found in a bag of Cracker Jacks will be replaced with stickers containing digital codes for mobile games, the company announced Thursday.

Cracker Jack, which is owned by the Frito-Lay division of PepsiCo, said the company is taking a new approach to their prizes with "baseball-inspired mobile digital experiences directly from the sticker inside."

"The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life," Cracker Jack said in a statement.

The new prizes will require fans of the caramel-coated popcorn and peanuts snack to down the Blippar app, available for iOS and Android, and will come in four themes: Dot Dash, Dance Cam, Get Carded and Baseball Star. Cracker Jack will also debut restyled logo and packaging.

The announcement comes as baseball season gets into full swing.


Most Popular