Commercials almost stole the show at this year's Super Bowl

Feb 8, 2016 12:54 PM by CBS News

Commercials almost stole the show at this year's Super Bowl. From cuddly animals to cute kids and celebrities, the 30-second spots were fighting for the attention of more than 100 million viewers

The first votes are in for this year's best and worst Super Bowl commercials seen by millions around the world.

At the top of the list: Hyundai's first date spot starring comedian Kevin Hart voted most popular on USA Today's Ad Meter.

It was followed by a Heinz commercial where Weiner dogs galloping toward mustard and ketchup to the tune of a sappy 1970's love song.

And then, an ultrasound baby who can't wait to get his hands on some Doritos.

A 30 second Super Bowl spot in 2016 fetched up to five million dollars...

The average cost of an ad over the last ten years has increased by 75%.

Rounding out the top 5 vote getting spots for Super Bowl 50: the trench coat wearing Dorito dogs …

And a Hyundai commercial starring actor Ryan Reynolds.

Analysts say this year, advertising execs played it safe... shying away from the outrageous or controversial.

One sentimental commercial that did resonate with viewers... and ad experts...

''The Commander' from Audi -- featuring a retired astronaut and the song 'Starman' from recently deceased David Bowie.


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