Chuck E. Cheese adds beer, wine to menu

Oct 7, 2015 12:54 PM by NBC News

Chuck E. Cheese’s is hoping to win over millennial moms with beer and wine.

The chain knows that young moms are the ones who decide where a kid can be a kid, and where their birthday parties will be hosted. Chuck E. Cheese’s has also revamped its entire menu, adding gluten-free pizza and thin crust pizza with less calories. The restaurant and entertainment chain is also experimenting with coffees, lattes and cappuccinos, in addition to the expanded beer and wine options.

According to the company, the average child wants to visit Chuck E. Cheese’s once a month, but parents are only interested in taking them about three times a year. The company has seen a decline in store sales over the last few years. The restaurant hopes the new menu catering to adult tastes will help lure in parents and boost sales.

In addition to the new menu rollout, the company has added Wi-Fi to all stores nationwide.

To check out the new menu and find the nearest Chuck E. Cheese’s location, visit


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