Chico Stage Races pump up local economy

Mar 1, 2016 1:43 PM by News Staff

All of the racers in last weekend’s bicycle races pushed through the entire weekend, all despite being two-tired.

High caliber cycling returned to Chico Feb 26 - 28. The annual Chico stage race was the story.

Some of the cyclists who competed this weekend used the various races to get ready to compete in Europe later this year, or for the upcoming Amgen Tour of California.

While there was some exciting action, the event also helps pump up the tires of the local economy.

In its seventh year, The Chico Stage Race provided perfect conditions for cyclists all weekend.

The fourth and final stage of the race took riders on a course through the heart of Chico’s downtown area.

Mike Painter is the race director. He believes the more than 700 competitors involved in the racing, weren't the only ones contributing to the local economy.

“A lot of (the racers) are bringing their families,” he said. “Their boyfriends and girlfriends, moms and dads, for three days of racing in Chico. That’s a good boost to the economy and a lot of good revenue to the city.”

Some businesses like Bird in Hand on Broadway between 3rd and 4th streets had been blocked and closed due the racing action. The street closure, some admit, may have actually hurt business temporarily.

But in the big scheme of things, store owners hope the event is here to stay.

“(The event) simply brings people to the downtown area,” they said.

Event coordinators said all systems are go for the Chico State Race to return to the Downtown Plaza next year.


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