75 years ago today, Leonard Shubert began scooping and serving cones of his own homemade ice cream in Chico.
His great niece and nephew are continuing the family tradition of serving up sweet treats.
For the past 75 years, employees at Shubert’s Ice Cream have been serving up creamy scoops of homemade ice cream from the same shop on Seventh Street in Chico.
While the flavors have changed over the years, one thing hasn't; the equipment used to make it.
"The exact same machine is running and we dread the day that we have to replace it," 4th generation owner Kasey Reynolds said.
The same machine that Leonard Shubert installed when he opened the shop on May 28th, 1938 is still used to churn out the ice cream daily.
Shubert had his sights set on opening an ice cream shop when he left Montana in search of warmer weather, and ended up settling in Chico. His family has been making headlines ever since.
"We have a front page clipping of what was in the newspaper 75 years ago," Reynolds said.
The shop added a candy making operation about 15 years later when another local shop went out of business and the family offered to let the owner move his racks into the store to clear out his inventory.
"All the candy he used to make, we are now making that and have been doing that for 60 years," Reynolds said.
Kasey Reynold's in the fourth generation to run the business that was started by her great uncle and says with continued support of generations of loyal customers she says she has high hopes for the fifth generation.
"They are 14 and six years old and the six-year-old said in kindergarten that he is going to run the shop one day and we hope that ends up being true," Reynolds said.
To celebrate the 75th anniversary, Shubert’s is hoping a five cent scoop day on June 8th.
That’s the same price as the day the store opened.
That event will run from 11 a.m. to 3 p.m.