Chico-based CEO featured in Forbes

Jan 5, 2016 3:11 PM by Alyssa Deitsch

A local entrepreneur is being featured in this month's edition of Forbes.

Christian Friedland, CEO of Chico-based, is getting a feature article written about his "zany path to riches."

The article highlights Friedland's upbringing, his many work endeavors, and how he and his wife went from spray-painting worn out furniture in their home to founding an online retailer that competes with major names like Home Depot, Amazon, and Lowe's.

The magazine hits stands January 18th.


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