Business coalition forms in response to California drought

Mar 5, 2015 2:35 PM by News Staff

SACRAMENTO, Calif. (AP) - A business coalition including The Coca-Cola Company and Gap Inc. is backing Gov. Jerry Brown's conservation goals in drought-stricken California.

The group said Thursday it would lobby for policies promoting water efficiency and restrictions on tapping underground wells. The effort is organized by Ceres, a sustainability advocacy group based in Boston.

Brown called on residents to slash water use by 20 percent when he declared a drought emergency last January. He released a separate long-term water plan calling for conservation targets.

But the businesses are not committing to any of their own water-use reduction targets. Officials said in a conference call Thursday that they are voluntarily conserving water and taking steps such as detecting leaks.

Other members of the coalition include General Mills, Levi Strauss & Co and Symantec.

Copyright 2015 The Associated Press. All rights reserved.

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