Mar 5, 2015 2:35 PM by News Staff
SACRAMENTO, Calif. (AP) - A business coalition including The Coca-Cola Company and Gap Inc. is backing Gov. Jerry Brown's conservation goals in drought-stricken California.
The group said Thursday it would lobby for policies promoting water efficiency and restrictions on tapping underground wells. The effort is organized by Ceres, a sustainability advocacy group based in Boston.
Brown called on residents to slash water use by 20 percent when he declared a drought emergency last January. He released a separate long-term water plan calling for conservation targets.
But the businesses are not committing to any of their own water-use reduction targets. Officials said in a conference call Thursday that they are voluntarily conserving water and taking steps such as detecting leaks.
Other members of the coalition include General Mills, Levi Strauss & Co and Symantec.
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