Black Friday is traditionally one of the busiest shopping days of the year, and this year it's coming a bit early. Some are even calling it black thursday, after many stores announced they'll be opening up Thanksgiving night to bring in the shoppers. " For the people that really like to get in on the good deals, that's great for them if they want to spend their time doing that", said Paradise resident Jennifer Toste.
For years stores have competed to offer the best deals, and now their seeing who can open the earliest. Wal-Mart announced it will kick off it's Black Friday deals starting at ten Thanksgiving night. Toys-R-Us stores nation wide will open at nine and both Target and Best Buy will open at midnight. Many employees and customers say that leaves workers little time to spend the holiday with family. " I don't think it's fair because they have Thanksgiving the day before and they've gotta spend it with their family and they have to wake up early, they'd have to go to bed at like seven", said Chico resident Jackie Gatton. Beverly Appleton of Willows adds,
" I believe the family and time should be more important than the person making it more of a marketing holiday instead of a personal holiday".
The move has prompted thousands to protest against Target. Facebook pages have been made, and hundreds of thousands of signatures have been turned in to Target headquarters asking them to keep Black Friday hours as they were. Meanwhile, stores like Best Buy say their employees are looking forward to the day starting earlier. " Our company as a whole has had nothing but positive feedback about it, but our team especially is really excited about it, yeah, it's a good thing for us", said Daniel Turner, Chico's Best Buy Customer Solutions Manager.