Americans prefer lower prices to "Made in America," a new study finds

Apr 14, 2016 2:40 PM by News Staff

UNDATED (AP) - The vast majority of Americans say they prefer lower prices instead of paying a premium for items labeled "Made in the U.S.A.," even if it means those cheaper items are made abroad, according to an Associated Press-GfK poll released Thursday.

While presidential candidates like Donald Trump and Bernie Sanders are vowing to bring back millions of American jobs lost to China and other foreign competitors, public sentiment reflects core challenges confronting the U.S. economy.

Incomes have barely improved, forcing many households to look for the most convenient bargains instead of goods made in America. Employers now seek workers with college degrees, leaving those with only a high school degree who once would have held assembly lines jobs in the lurch.

Nearly three in four say they would like to buy goods manufactured inside the United States, but those items are often too costly or difficult to find, according to the survey. A mere 9 percent say they only buy American.


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