18th Annual Think Pink Day in Northern California

Oct 16, 2014 7:17 AM

Today, hundreds across the North State will be celebrating the 18th Annual Think Pink Day.

It is a community effort to promote breast cancer awareness in Northern California.

Last year, more than 40,000 "Think Pink" bags were distributed.

The annual event started in Shasta County in 1997.
Today, there will be over 30 locations where you can pick up your bag.

The bags include educational materials and other items to help us all remember the importance of early detection.

And tonight, the Sundial Bridge in Redding will be lit in pink from 5 p.m. to 8:30 p.m. with educational speakers every half hour on the north side of the bridge.

Free shuttle service will be offered from the Mt. Shasta Mall.

For a complete list of locations where you can get a Think Pink bag, visit



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