:   |   |   |  
| Email Alerts | New! Mobile Apps

Jordan unveils new Hornets logos for next season

Reported by : Ross Field
Set Text Size SmallSet Text Size MediumSet Text Size LargeSet Text Size X-Large
Updated: 12/21/2013 10:41 pm
CHARLOTTE, N.C. (AP) - Bobcats owner Michael Jordan has unveiled the brand identity the Charlotte Hornets will use after this season.

Jordan introduced the team's primary new logo and word mark - as well as one of the eight alternatives - during a halftime ceremony at Saturday night's game against the Utah Jazz, saying "You guys asked and we delivered."

The primary logo features the purple and teal palette used by the Charlotte Hornets from 1988-2002 with a more aggressive-looking hornet with piercing eyes, a raised antennae, larger wings and pointed stinger. In the logo is a basketball that doubles as the hornet's body with the Hornets word mark written across the insect.

The Bobcats officially become the Hornets the day after their final game this season.

Says Jordan "Tonight is a special night."

0 Comment(s)
Comments: Show | Hide

Here are the most recent story comments.View All

The views expressed here do not necessarily represent those of Action News Now

No comments yet!
Inergize Digital This site is hosted and managed by Inergize Digital.

Mobile advertising for this site is available on Local Ad Buy.

© 2014 GOCOM Media of Northern California